Our Services
Content Marketing
How Content Marketing Works
Content marketing is an advertising and marketing approach used to engage, attract as well as retaining the targeted market by developing and sharing relevant social media posts, articles, emails, videos| as well as all other forms of media to current and potential customers. This strategy develops an expertise for promoting your brand’s awareness, as well as keeping your business in the forefront of a customer’s mind when they are ready to purchase what you offer. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
The regular use of content marketing develops and nurtures relationships with your potential as well as your existing customers. When your target market considers your business as being a partner that wants to help their own business succeed, they will be more likely do business with you. Content marketing is a strategy that has proven it can work and can be very beneficial. The statistics prove that content marketing is a valuable strategy to use:
- A business with a blog gets 67% more leads than other companies.
- Before engaging with a sales representative 47% of buyers tend to view 3 to 5 pieces of content.
- There is a 30% higher growth rate for companies using content marketing compared to businesses that do not use it.
- According to the Content Marketing Institute 72% of business to business (B2B) marketers say content marketing increases engagement and generates more leads.
Your business can make use of content marketing to bring in leads, make a case for your services or product when someone is investigating what to purchase as we close sales. To use it efficiently, you’ll must provide the best content at each phase of the sales cycle – from understanding right through to the purchase cycle. This is not a complicated process because in fact it can make content marketing a much simpler and streamlined process.
There are three stages to content marketing: the awareness stage, the consideration stage and the closing stage.
Awareness Stage
At the initial stage of the sales process, your content must concentrate on the main issues of your target market. Writing about their pain points, obstacles, and concerns gives you a great opportunity to engage with them. Content at the awareness stage should be educational, how-to advice. Save your selling for the consideration and closing phases.
The best content to use at this stage of the process is blog posts, videos, articles, and newsletters.
Examples:
- A travel company creates an e-book on the topic “The Best Tourist Sites to visit in Barcelona.”
- An Accountancy firm creates a video about how to hire an Accountant.
- A restaurant owner writes a series of blog posts about how to plan the perfect wedding reception menu.
Consideration Stage
The content you create in the consideration stage should be marketing and helpful information. It needs to be the kind of information that helps the reader to understand what the benefits, features and functions are and if they will be beneficial to their needs. Of course, your content relates to what your business has to offer.
The best content applicable for this stage is: how-to articles, how-to videos, case studies, and worksheets.
Examples:
- A computer servicing company creates a checklist entitled “5 Ways to Improve Your Customer Service” that details the features and functions that make great customer service possible.
- A roofing company creates case studies about “The Biggest Mistakes Most People Make When They Hire a Roofer.”
- A carpet cleaning company features case studies of successful contracts with a focus on the benefits they offer, such as “How to Do A Deep Covid Clean for Your Office,” or “What is the Best Way To Clean An Apartment After a Flood.”
Closing Stage
If you have a potential buyer, then content marketing can play an important role. At this phase, you can concentrate on sales, as long as you remain to drive home why you’re the most effective option as opposed to just exactly how excellent your product or services are.
Your main message here needs to be your proficiency, expertise, as well as being able to differentiate between the advantages of what you can offer.
The best content applicable for this stage is: product videos, research reports, case studies, user-generated content, buyer’s guide.
Examples:
- A dental practice encourages patients to contribute testimonials about its first-rate service and state-of-the-art equipment.
- A consultancy produces a research study confirming that businesses that take part in tactical planning, evaluations by outsiders, as well as other services solutions — shaped by what solutions it provides — experience higher growth.
- A design agency demonstrates its diverse expertise by creating short videos demonstrating their work across a variety of industries.
Smart Email Campaigns
Transform Your Email Marketing With AI-Powered Campaigns
At Mooreti, we know that every business is different and that is why we specialize in creating personalized email marketing campaigns that are designed to drive real results. We balance the latest AI technology with the data to make every campaign relevant to you and your target audience, which is today’s crucial competitive in world.
If you are an established businesses that are seeking a fresh approach, we offer innovative email marketing strategies that breathe new life into your campaigns.
Our AI-powered tools analyze customer behavior and preferences to optimize segmentation, content, and delivery, ensuring that your messages are always relevant and timely.
Whether you’re looking to improve customer retention, boost conversions, or simply stay ahead of industry trends, Smart Campaign Agency provides the expertise and technology needed to take your email marketing to the next level.
We’re committed to helping you grow your business, increase your profits, and achieve long-term success.
Let's Start Your Smart Email Campaign Success Story Today!
At Mooreti Digital, we’re dedicated to helping you reach your email marketing goals. Whether you’re aiming to enhance brand awareness,drive engagement, or boost conversions, we’re here to support you every step of the way. Fill out the form below to receive a FREE no obligation consultation.
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Social Media Marketing
Social Media Does Not Have To Be Hard!
Welcome to the exciting world of social media, where connecting with friends, family, and an entire business community of like-minded individuals has never been easier! In this digital age, we often hear tales of the challenges and complexities of navigating the social media landscape.
But fear not, for we are here to tell you that Social Media Does Not Have To Be Hard! With the right strategies, insights, and a sprinkle of creativity, you can harness the power of social platforms to enhance your personal brand, grow your business, and foster meaningful business relationships effortlessly.
So, let’s embark on a journey to unlock the full potential of social media and discover how it can be an beneficial and rewarding experience for your business!
Please click this link to read a comprehensive understanding of our Social Media Strategy.
Why Social Media?
We Cover All The Social Media Channels
Dedicated Social Media experts
We have young professionals who live and breathe social media standing by to breathe some live into your social marketing efforts.
Social media is how you are introduced to your audience when they want to learn more about you. If they arrive to your social media account and see that it’s been 6 months since you have posted last, they will wonder if you are still in business. This is not what you want people to think when they are just getting acquainted! We’re here to help you keep your social media fresh and posting often so this never crosses their minds. The see relevant interesting content about your company so they can get to know you more and potentially become customers. A good social media presence can be like ripples on a pond. A good post can be shared by people who like it, and hashtags can get in front of potential customers who may have never looked for you.
Post often
Keep your content fresh
Publish to mutiple channels
Engage with your audience
Our Social Media Packages
We help to create a comprehensive package for your social media marketing strategy that allows your social media presence enhance your business operations.
Small Campaign
$297 Monthly
Medium Campaign
$497 Monthly
Large Campaign
$997 Monthly
- Social Media Makeover to include any or all of Facebook, Instagram, Twitter, Tumblr, Pinterest, Google My Business and LinkedIn.
- Posting Every Other Business Day
- Happy Monday / Friday post each week
- Customer Approves Content
- Basic Reporting
- Everything in Small Campaign Plus…
- Every Day (including weekends)
- Add your Own Content
- Advanced Customer Portal
- Everything in Small & Medium Campaigns Plus…
Posting Twice Daily (including weekends) - Add your Own Content
- Advanced Customer Portal
